Leaked Amazon Email Template shows how to write Copy that Converts

Writing is harder than we think. That's why one of the greatest writers in history made this strange statement:

'I didn't have time to write a short letter, so I wrote a long one instead.' -Mark Twain

Shakespeare also knew that less is more:

'Brevity is the soul of wit and tediousness its outward flourishes so I shall be brief.' - William Shakespeare

Getting people's attention with mere words is what we aim to do with every single email but the more we write, the more we dilute any potential impact.

Every time you write something, try cutting the final word count in half. It's brutal, but you'll end up with punchier copy.

Amazon Web Services (AWS) have gone one step further and use this template for their employees to write amazing emails:

Not only is it a powerful template to guide your writing, it has lessons hidden inside each section. Use this template and it will continuously hone your writing skills.

Prefer video? Watch this post here: https://youtu.be/saAU0NXJ6ec.